The new norm: The importance of company culture in remote working

Remote working
Work culture

In the wake of the pandemic, remote working has become a new norm for many across the world. The shift towards remote and hybrid style working has revolutionised how we work and also how we feel about work – highlighting the significance of a strong company culture in creating  a connected and engaged team.

Let’s explore the importance of company culture in remote working setting, and how it plays a role in creating a thriving and motivated workforce. We’ll delve into the benefits to employee wellbeing, satisfaction, and retention - providing practical strategies for organisations to bring to life across their culture.

The rise of remote working

In recent years, remote working has gained immense popularity, with a significant surge due to the pandemic. Organisations have come to realise that remote working not only offers flexibility and cost savings but also enhances productivity and employee satisfaction. With advanced technology and introduction of seamless communication tools, employees can now work from anywhere in the world, breaking free from the constraints of a traditional office setup.

Culture impact

While remote working brings numerous benefits, it also poses unique challenges that can impact employee engagement and collaboration. This is where the importance of company culture comes into play. A strong and positive company culture provides a sense of belonging, purpose, and connection among remote employees and fosters an environment that values open communication, trust, and collaboration, even in virtual settings.

Staying connected

Creating a connected remote team begins with establishing clear communication channels and encouraging open dialogue. Regular team meetings, virtual coffee breaks, and social activities can help build and strengthen relationships. Embracing a culture of transparency and inclusivity allowing everyone to feel valued and connected.

To foster collaboration and teamwork, organisations can leverage digital project management tools and platforms for seamless task allocation, progress tracking, and team collaboration. These tools enable employees to work together effectively no matter where they are based in the world.

Remember the person behind the screen

Remote working can sometimes blur the boundaries between personal and professional life, leading to increased stress and burnout. Therefore, organisations must prioritise a focus on employee wellbeing as an integral part of their company culture. Encouraging work-life balance, promoting regular breaks, and providing mental health support are crucial in maintaining a healthy and motivated remote workforce.

A positive company culture in remote working environments (or indeed not) directly influences employee satisfaction and retention. When employees feel supported, engaged, and connected, their job satisfaction increases, leading to higher productivity and loyalty towards the organisation. Recognising and rewarding remote employees for their achievements and providing opportunities for growth and development are essential in fostering a culture of appreciation and job fulfilment.

While remote working can bring numerous benefits, it unfortunately can present challenges. Feelings of isolation, lack of clear communication, and difficulties in collaboration are just some of the issues that can arise. By being aware of these challenges and implementing strategies that will address them such as regular check-ins, virtual team-building activities, and fostering a culture of empathy, will mean organisations can overcome these hurdles and create a thriving remote work environment.

A look to the future

As remote and hybrid working models become more prevalent, the future of work hinges on an organisations' ability to adapt and evolve to meet the changing needs of their remote workforce. By embracing new technologies, fostering a culture of continuous learning and innovation, and prioritising employee well-being and engagement, organisations can create a connected and engaged remote team that drives success and sustains growth.

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Arianne Atkinson
September 22, 2023